At SXSW, a Shift From Apps to Innovation – The New York Times

At SXSW, a Shift From Apps to Innovation

Tech has become a lifestyle brand, and products at the tech festival are more informed by the theories and practices that have ruled the business.

http://www.nytimes.com/2016/03/17/technology/at-sxsw-a-shift-from-apps-to-innovation.html?ref=technology