Moneyball for Book Publishers: A Detailed Look at How We Read – The New York Times

Moneyball for Book Publishers: A Detailed Look at How We Read

A reader analytics company in London wants to use data on our reading habits to transform how publishers acquire, edit and market books.

http://www.nytimes.com/2016/03/15/business/media/moneyball-for-book-publishers-for-a-detailed-look-at-how-we-read.html?ref=media&_r=0