Ralph Baruch, Who Shaped Viacom’s Rise, Dies at 92 – The New York Times

Ralph Baruch, Who Shaped Viacom’s Rise, Dies at 92

Mr. Baruch, the first president and chief executive of Viacom, transformed it from a small cable and syndication company into a communications and entertainment giant.

http://www.nytimes.com/2016/03/05/business/media/ralph-baruch-who-shaped-viacoms-rise-dies-at-92.html?ref=business&_r=0