Nielsen Playing Catch-Up as TV Viewing Habits Change and Digital Rivals Spring Up – The New York Times

Nielsen Playing Catch-Up as TV Viewing Habits Change and Digital Rivals Spring Up

Nielsen executives say that they have heard the complaints of TV and ad executives and are ready to track the many ways people consume media. But skeptics abound..

http://www.nytimes.com/2016/02/03/business/media/nielsen-playing-catch-up-as-tv-viewing-habits-change-and-digital-rivals-spring-up.html?ref=business