U.S. Display Ad Spending Will Overtake Search in 2016 | Digital – AdAge

U.S. Display Ad Spending to Overtake Search in 2016, Suggesting TV Budgets in Motion

For the first time U.S. advertisers will spend more money in 2016 on display ads than search ads, according to eMarketer’s latest estimates.

http://adage.com/article/digital/u-s-display-ad-spending-overtake-search-2016/302099/