Streaming War Pigs: Apple, Tidal, Spotify, & The Year In Music Services
In June 2015, a week before the official launch of Apple Music, I was given an in-depth pre-release demonstration of the new streaming service. I was accompanied on this tour by a writer from another music publication, and our walk-through was guided by two high-level Apple Music representatives; all four of us were arranged on a couple of springy couches, huddled around a single iPhone in a sunlit suite in Soho’s Crosby Street Hotel. We spent an hour discussing the service’s functionality, me…
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