Box Office’s New Normal in 2015: "You Can’t Cheat an Opening Weekend Anymore"
With Star Wars: The Force Awakens, box-office revenue in North America still has a shot at hitting $11 billion for the first time in 2015. But the real story of the year has been the dramatic highs and lows that have become the new normal. Titles that click with audiences — Jurassic World, Avengers: Age of Ultron, Inside Out, Furious…
http://www.hollywoodreporter.com/news/box-offices-new-normal-2015-849509
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