The Future of National Television, Addressables, Content Creation: Part 2 | MediaVillage

The Future of National Television, Addressables, Content Creation: Part 2

Sellers of addressable commercials should assemble lists of below-200 advertiser prospects and make contact. For a small advertiser right now, it is the absolute cost of going into TV that stops him.

https://www.mediavillage.com/article/the-future-of-network-television-addressables-and-content-creation-part-2-can-the-tv-pie-grow/