NBCUniversal to Partner With Data Trackers to Study Olympics Viewing – The New York Times

NBCUniversal to Partner With Data Trackers to Study Olympics Viewing

The deal reflects a growing push across the industry to better understand how digital changes are transforming the way people consume entertainment.

http://www.nytimes.com/2015/12/14/business/media/nbcuniversal-to-partner-with-data-trackers-to-study-olympics-viewing.html?_r=0