Disney’s Andy Bird Pitches ‘Star Wars: The Force Awakes” at Mtime’s China Merchandising Expo (Exclusive) – Hollywood Reporter

Disney’s Andy Bird Pitches ‘Star Wars: The Force Awakes" at Mtime’s China Merchandising Expo (Exclusive)

The rapid emergence of movie merchandising in China — what many are calling the next great boom sector of the country’s entertainment industry — was on full display in Sanya over the weekend, as DreamWorks Animation CEO Jeffery Katzenberg and executives from Disney and Legendary Pictures flocked to the southern Chinese resort town to pitch their latest pictures and related…

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