Retailers are spending 200 percent more on skippable YouTube ads this year – Digiday

Retailers are spending 200 percent more on skippable YouTube ads this year – Digiday

For retailers, resources are not going to shoppable YouTube ads, they’re going to the targeted TrueView model.

http://digiday.com/brands/retailers-spending-200-percent-targeted-youtube-ads-year/