Why the Financial Times is betting on an ‘audience-first’ newsroom | Media news

Why the Financial Times is betting on an ‘audience-first’ newsroom

Renée Kaplan, the outlet’s head of audience engagement, explains how the FT is investing in metrics beyond page views

https://www.journalism.co.uk/news/why-the-financial-times-is-betting-on-an-audience-first-newsroom/s2/a584707/