Most Media Execs’ Say Upfronts/Newfronts Sales Model Will Go Away | MediaVillage

Most Media Execs’ Say Upfronts/Newfronts Sales Model Will Go Away

With the pressure on advertisers and media companies alike to keep pace with increasingly sophisticated and digitally savvy consumers, the media marketplace is undergoing change on all fronts.

https://www.mediavillage.com/article/most-media-execs-say-upfrontsnewfronts-sales-model-will-go-away/