AMC’s Josh Sapan Is a Little Excited, and Terrified by New Apple TV | Re/code

AMC’s Josh Sapan Is a Little Excited — And a Little Terrified — By the New Apple TV

"You have to be more clever," the AMC CEO said. "And you probably have to spend more money" promoting shows than ever before.

http://recode.net/2015/09/09/amcs-josh-sapan-is-a-little-excited-and-a-little-terrified-by-the-new-apple-tv/