Hozier, Major Lazer See Big Gains From Spotify Support | Billboard

What Happens When Spotify Gets Behind an Artist? A Case Study of Hozier and Major Lazer

The world’s largest subscription service has been called a new form of radio, a musical buffet table and every music fan’s must-have app. More often than not, and right or wrong, Spotify is called a threat to the record business. With its freemium business model — a free service and a paid, premium service — Spotify gives people an on-demand service good enough to easily displace on-the-margins purchases. This means discovery hard currency to a subscription service.

http://www.billboard.com/articles/business/6656722/spotify-spotlight-support-major-lazer-hozier