With less high-demand content available, total TV usage drops in February; streaming stays strong | Nielsen

With less high-demand content available, total TV usage drops in February; streaming stays strong | Nielsen

While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the availability of what audiences are looking for.

https://www.nielsen.com/insights/2023/with-less-high-demand-content-available-total-tv-usage-drops-in-february-streaming-stays-strong/?utm_source=sfmc&utm_medium=email&utm_campaign=newswire-newsletter__&utm_content=corporate-marketing__03292023