TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents reviewed by Forbes.

https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/?mc_cid=b016057309&mc_eid=803361f3b0&sh=36bda3c96bfd