UTA’s Jeremy Zimmer: As Streaming Giants Evolve, Time to Rethink Deals – The Hollywood Reporter

UTA’s Jeremy Zimmer: As Streaming Giants Evolve, Time to Rethink Deals – The Hollywood Reporter

The trade-off of back-end incentives for upfront fees needs to be updated and platforms should work with partners to develop transparent performance metrics for creatives, the agency chief writes.

https://www.hollywoodreporter.com/business/business-news/uta-jeremy-zimmer-talent-deals-streaming-1235265743/#recipient_hashed=7179994a12025f7dc5e2138aa56e304933877fff537e828b921f291ce7d73e8b&recipient_salt=d532b6de20e37f98a81ab9cae6d16f5a8e8d090d1ef32b5b40e9e32f6929abe4