Nielsen Releasing New Streaming Data in TV’s Measurement Wars – Variety

Nielsen Releasing New Streaming Data in TV’s Measurement Wars – Variety

Nielsen is poised to release another batch of new data about TV viewers as it battles with TV networks over which yardstick will be paramount in the industry’s coming upfront marketplace. The…

https://variety.com/2022/tv/news/nielsen-streaming-data-tv-measurement-1235187821/#recipient_hashed=7179994a12025f7dc5e2138aa56e304933877fff537e828b921f291ce7d73e8b