HBO, FX, and Streaming TV’s Great Brand Dilution Dilemma

HBO, FX, and Streaming TV’s Great Brand Dilution Dilemma

Experts are split on whether streaming platforms are diluting iconic brands like HBO and FX, but data shows new services are getting a “prestige” bump from their namesakes.

https://morningconsult.com/2021/10/22/hbo-max-hulu-fx-brand-dilution/?