The Weeknd Could Attract a Younger, More Progressive Crowd to Super Bowl LV – Morning Consult

The Weeknd Could Attract a Younger, More Progressive Crowd to Super Bowl LV – Morning Consult

41% of self-identified fans of The Weeknd, Sunday’s halftime performer, said they’re more likely to watch the Super Bowl this year compared to past years.

https://morningconsult.com/2021/02/04/the-weeknd-super-bowl-lv-halftime-performance/?