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#NikeBoycott Is Over. Why Retail Activism Rarely Changes Sales. – WSJ

The Nike ad featuring Colin Kaepernick divided American shoe buyers, with some calling for a boycott of the company and others vowing to buy more of its sneakers—but the activism is unlikely to last.
— Read on www.wsj.com/articles/nikeboycott-is-over-why-retail-activism-rarely-changes-sales-1537099200

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