Inside NBCUniversal’s high-stakes experiment with TV ads – Business Insider

BI PRIME: The TV industry is racing to catch up to digital giants like Google and Amazon when it comes to proving it can provide laser-targeted advertising that drives sales. NBCUniversal and the crafts retailer Michaels may have taken steps toward cracking the code.
— Read on www.businessinsider.com/nbcuniversal-tv-ads-work-like-google-amazon-retailer-michaels-2018-8