Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales – BloombergQuint

The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant’s strategy to fortify its primary business against onslaughts from Amazon.com Inc. and others.
— Read on www.bloombergquint.com/business/2018/08/30/google-and-mastercard-cut-a-secret-ad-deal-to-track-retail-sales