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Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics – Adweek

Entertainment, Tech and Media News

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Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics

Advertising demos ‘are not a good indicator of what people like to watch,’ says exec.

https://www.adweek.com/tv-video/netflix-thrives-by-programming-to-taste-communities-not-demographics/?utm_content=position_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTV&utm_campaign=TVVideo_Newsletter_2018073015&s_id=54472abd10defbc23a8b45bc

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