People Don’t Buy Products, They Buy Better Versions of Themselves

The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and…
— Read on medium.com/s/story/people-dont-buy-products-they-buy-better-versions-of-themselves-d481390bfcee