The best augmented reality I saw this year was live theater funded by a liquor company – CNET

Commentary: Whiskey-sponsored immersive theater. Snickers escape rooms. Immersive branding is just getting started.
— Read on www.cnet.com/news/the-best-augmented-reality-i-saw-this-year-was-live-theater-funded-by-a-liquor-company/