Google Works With Shopify to Spur Commerce, Retail Ad Spending – Bloomberg

Shopping ads have become a powerful sales spigot for Alphabet Inc.’s Google. So the company is doubling down on them, launching a new tool designed to draw even more spending from e-commerce businesses and drive offline sales.
— Read on www.bloomberg.com/news/articles/2018-07-10/google-works-with-shopify-to-spur-commerce-retail-ad-spending