Disney Tests Pricing Power at Theme Parks – WSJ

After raising some ticket prices for its theme parks by more than 20% over the past five years, Walt Disney will set a new benchmark this week when it offers die-hard fans the chance to attend a six-hour preview of a new attraction at Disneyland—for $299.
— Read on www.wsj.com/articles/disney-tests-pricing-power-at-theme-parks-1529331115