Is YouTube Serious About Music Subscriptions This Time Round? | Music Industry Blog

In 2014 YouTube launched its inaugural music subscription service YouTube Music Keyin beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red, a multi-format subscription video on demand (SVOD) offering, of which music was going to be sub-component. Soon after Music Key’s launch I announced on stage at…
— Read on musicindustryblog.wordpress.com/2018/05/17/is-youtube-serious-about-music-subscriptions-this-time-round/