A millennial explains the network TV upfronts – Recode

The upfronts are a chance for TV networks to show off the upcoming season’s programs in the hope that ad buyers will spend money on ads to run alongside those programs. Networks offer better rates if advertisers buy space ahead of time — or up front — which is why it’s a big deal for both sides. The trouble is, fewer people are watching traditional pay TV.
— Read on www.recode.net/2018/5/14/17352996/network-tv-upfronts-explained-millennial-nbc