Gen Z is our first post-TV generation, which puts Viacom in a tough sp

The decline of traditional TV viewing is a problem for all legacy media conglomerates, but it’s especially problematic for Viacom, whose portfolio of cable networks includes youth-aimed brands like MTV, Nickelodeon, and Comedy Central. How does a TV company reach a generation that doesn’t watch TV? To address this quandary, Viacom has been increasingly trying …
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