Why Facebook’s engagement surged after Cambridge Analytica

In the wake of the Cambridge Analytica scandal, the #DeleteFacebook movement got a lot of press. But to date, there’s been scant evidence of users actually closing their accounts. In fact, a new study suggests user engagement on Facebook actually spiked after the scandal broke–but not for reasons Facebook will love; in fact, it was …
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— Read on www.fastcompany.com/40563518/why-facebooks-engagement-surged-after-cambridge-analytica