NBC Bet $69 Million on Megyn Kelly—Then Viewers Vanished – WSJ

The former Fox News star was supposed to bring a bigger audience for “Today.” Instead, ratings declines and high production costs have been a drag on a critical franchise, an expensive reminder of how the heyday of the star network anchor has passed.
— Read on www.wsj.com/articles/nbc-bet-69-million-on-megyn-kellythen-viewers-vanished-1524667220