Pharma ads on the brain: DTC on lifestyle sites triggers a bigger emotional punch | FiercePharma

For a new neuroscience study, Conde Nast and Neuro-Insight actually hooked people’s brains up to sensors to measure reactions to digital pharma ads. The result? Ads viewed on lifestyle sites elicited a 47% stronger emotional response than those seen on medical websites.
— Read on www.fiercepharma.com/marketing/pharma-ads-brain-research-finds-lifestyle-context-improves-digital-ad-impact