Triopoly time? Amazon preps new attribution tool and courts ad buyers – Digiday

Triopoly time? Amazon preps new attribution tool and courts ad buyers – Digiday

Amazon is working on an API for Amazon Media Group and running attribution tests to see how its advertising stacks up against the Facebook-Google duopoly.

https://digiday.com/marketing/amazon-is-running-attribution-beta-tests-growing-agency-development-arm/