comScore Launches New Audience Segments to Help Advertisers Reach Valuable OTT Viewers – comScore, Inc

comScore Launches New Audience Segments to Help Advertisers Reach Valuable OTT Viewers

comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore’s proprietary Total Home Panel, help marketers and media companies more effectively target these traditionally elusive consumers with tailored messages based on their overall streaming and console gaming intensity, as well as their consumption of le…

https://www.comscore.com/Insights/Press-Releases/2018/2/comScore-Launches-New-Audience-Segments-to-Help-Advertisers-Reach-Valuable-OTT-Viewers?utm_campaign=US_US_FEB2018_PR_ACTIVATION&utm_medium=email&utm_source=comscore_elq_US_US_FEB2018_PR_ACTIVATION&elqTrackId=fe8d71e850684b369c733bfcefebec81&elq=5d0a20b3f755415c994a59df1e5c3fcf&elqaid=6584&elqat=1&elqCampaignId=4010