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TV Ad Industry Leaders Gather to Discuss Industry’s Future | Broadcasting & Cable

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TV Ad Industry Leaders Gather to Discuss Industry’s Future | Broadcasting & Cable

More than 100 of the top executives in the TV advertising, media buying and marketing industries gathered in New York Tuesday morning (Nov. 28) to tackle issues around audience measurement and advertising effectiveness.The meeting was arranged by Linda Yacccarino, chair of advertising sales and client partnerships at NBCUniversal.

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