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Nielsen Adds Gracenote Smart TV Info to Data Platform | Broadcasting & Cable

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Nielsen Adds Gracenote Smart TV Info to Data Platform | Broadcasting & Cable

Nielsen says it is incorporating the real time smart TV data from its Gracenote unit to the Nielsen Marketing Cloud’s Data Management Platform.

http://www.broadcastingcable.com/news/currency/nielsen-adds-gracenote-smart-tv-info-data-platform/169740

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