Networks Agree to Continue ‘Thor’ Ad Effectiveness Project | Broadcasting & Cable

Networks Agree to Continue ‘Thor’ Ad Effectiveness Project | Broadcasting & Cable

Needing a hero in a stormy media environment, the TV business is turning to Project Thor, named after the comic book hero God of Thunder.Forty ad sales executives representing most of the major TV content companies on Friday heard a presentation from analytics company Data Plus Math on an attribution platform it has developed that uses sophisticated data to show the contribution various forms of media have on client product sales.

http://www.broadcastingcable.com/networks-agree-continue-thor-ad-effectiveness-project/169342