Is OTT A Broadcast Or Digital Buy? 09/27/2017

Is OTT A Broadcast Or Digital Buy?

OTT is the new cable, and it’s evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and target by demographic, behavioral and contextual groupings. How should marketers navigate the rapidly evolving and fragmented OTT space and reap its full potential?

https://www.mediapost.com/publications/article/307813/is-ott-a-broadcast-or-digital-buy.html

Advertisements