YouTube Grows Up: Inside the Plan to Take on Netflix and Hulu | Hollywood Reporter

YouTube Grows Up: Inside the Plan to Take on Netflix and Hulu

With a veteran television exec, talent like Demi Lovato and Google’s $86 billion in cash, the platform known for skateboarding videos and tween vloggers wants to join the battle to become a prestige TV player. "I want our shows to resonate in a big way with audiences," says content head Susanne Daniels. "And once that happens, we’ll be on that list — like it or not."

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