Ad Views in Premium Video Jump 17%, FreeWheel Says | Broadcasting & Cable

Ad Views in Premium Video Jump 17%, FreeWheel Says | Broadcasting & Cable

Advertisers continue to flock to premium digital video, according to a new report from FreeWheel.Premium ad views grew at 17% year-over-year, driven by strong double-digit growth of full-episode and live stream monetization, FreeWheel said in its 2nd Quarter Video Monetization Report. Video starts were up 26%.FreeWheel noted that advertisers have expressed concerns about fraud and viewability in some forms of digital advertising.

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