OTT integration into pay TV set-tops set to accelerate, Metrological executive says | FierceCable

OTT integration into pay TV set-tops set to accelerate, Metrological executive says | FierceCable

With the technology integration needed to natively embed top OTT programming services like Netflix and YouTube into leading pay TV user interfaces like Comcast’s X1 platform out of the way, expect a flurry of smaller OTT integrations to follow.

http://www.fiercecable.com/online-video/ott-integration-into-pay-tv-set-tops-set-to-accelerate-metrological-exec-says?utm_medium=nl&utm_source=internal&mrkid=872848&mkt_tok=eyJpIjoiWm1VeU5ESm1NMlEzT1RJMiIsInQiOiJCeWg3V0pKQ2dyOGpoY2pFelZtclNjNExyXC9NWStYajV2S1BiNnBkb0xWVUdsWFNRXC9qeU0rdjlKWXFLVmRzTXVMSzNPNmhsUFIwWEVmMStJa1wvcEt1VzNHM2YyWlZST011MG9ockZRVlRaeXBcL1JiTVNpWTRFN2d1dVdUdkFrMUUifQ%3D%3D