
Agencies Struggle with Declining Prices
Since 1992 the average price for creative agency deliverables has declined by 70% in today’s dollars. But agencies have delivered growing profit margins for their owners through this 25-year period.

Agencies Struggle with Declining Prices
Since 1992 the average price for creative agency deliverables has declined by 70% in today’s dollars. But agencies have delivered growing profit margins for their owners through this 25-year period.