British Airways Could Give Passengers A ‘Digital Pill’ 12/01/2016

British Airways Could Give Passengers A ‘Digital Pill’

An airline may think it has an answer to jet lag. The catch: the traveler would have to swallow a ‘digital pill.’ British Airways has applied for a patent for ‘controlling a travel environment’ by obtaining passenger data, most notably from sensors, some of which would be ingested by the passenger. The idea is that airline personnel on board would know when the passenger is awake, asleep, hungry, hot or cold and could, at least conceptually, attend to those needs at the most appropriate …

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