Too many sequels, too much money: why did so many comedies flop in 2016? | Film | The Guardian

Too many sequels, too much money: why did so many comedies flop in 2016?

Studios trying to create franchises out of average originals, market tested laughs and a lack of originality made this year’s biggest comedies stilted and boring

https://www.theguardian.com/film/2016/nov/30/comedy-films-2016-box-office-flops-ghostbusters-zoolander