Apple CEO Says Company Keen On Augmented Reality
When it comes to virtual and augmented reality, Apple is typically — and inevitably — inscrutable. As several of its biggest competitors, including Google and Microsoft, have shown their hands with augmented reality (AR) or virtual reality (VR) strategies, Apple has mostly kept a poker face. But in an exclusive interview with BuzzFeed News Japan during his visit to Tokyo, Cook clarified Apple’s position a bit, suggesting the company is most interested in AR bec…
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