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Why video will eclipse search and display advertising within the next five years | Digital | The Drum

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Why video will eclipse search and display advertising within the next five years | Digital | The Drum

Over 90 per cent of media professionals believe video advertising will overtake static ads in terms of media spend within the next five years, as social media consumption becomes increasingly animated on platforms such as Facebook and Snapchat, according to research.

http://www.thedrum.com/news/2016/09/01/why-video-will-eclipse-search-and-display-advertising-within-next-five-years