Why OTT + Social is a winning combination for millennials – Videonet

Why OTT + Social is a winning combination for millennials

To understand why OTT is going to be the way millennials prefer to watch TV, we need to examine the biggest competitor for young viewers’ eyeballs – Social Networking. Companies like Facebook, Snapchat and Twitter can teach us how to design a user experience that is engaging and sticky. In their early days Facebook hailed the power of localisation and data and Snapchat emphases the power of putting people ‘in the moment’ and helping to build their identify.

http://v-net.tv/2016/08/31/why-ott-social-is-a-winning-combination-for-millennials/